Sellers
Important Selling Factors #3: Exposure
Promote & Market Your Home
Once your house is correctly priced and in its best presentable condition, it's time to tell the world about it.
You might have the most beautiful home at the best price in town, but if no one knows about it, or if it's not marketed effectively, neither price nor condition will matter!
Your Weichert REALTOR® can broadly expose your home through public open houses, broker open houses, newspaper, radio & TV advertising, promotion in area-specific real estate publications, search engine placement, e-mail advertising campaign and by listing it in MLS (multiple listing service).
These techniques (and much more), coupled with many decades of collective local area experience, are just part of the service and benefit derived from having your own personal professional Weichert REALTOR®.
How to Avoid Promises That Can't Delivered!
A final word about "Service Level". Remember that real estate firms are businesses just like any other, complete with expenses, cash flow, P&L, license fees, insurance, and many other familiar operating considerations.
Although ongoing costs such as advertising, for example, take big bites out of operating budgets, the sole income source is sales commissions (with a percentage to listing or selling agents, and a percentage to "the house").
Marketing, transaction management, and client service can consume significant resources (time and money). We strive to provide the highest levels of professionalism and client support & service in return for commissions we earn. In short, you get what you pay for, and we always deliver, to meet your needs and exceed your expectations!
There are, however, "discount" brokerages out there, which purport to provide "full service" with reduced commission rates. Simple arithmetic and basic business sense dictate that with reduced income (but consistent costs) per transaction, something must be sacrificed.
What typically suffers is the overall service level, particularly in critical aspects of marketing ("exposure"). This is a distinct disservice to sellers and buyers alike!
A few dollars saved in commissions paid can be severely overshadowed and offset by missed sales opportunities, extended market time, other ongoing seller expenses, and diminished attention to the negotiation process, likely resulting in fewer dollars in the seller's pocket when all is said and done. As the old adage says, "Not all that glitters is gold".
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