Home Selling Process

Developing a Marketing Strategy

In order to sell your home quickly and on the best possible terms, it's necessary to prepare your home for the market. This process includes:

Deciding when to put your home on the market.
Establishing a strategic price based on recent comparable sales, local market conditions and your motivation to sell.
Estimating probable net proceeds.
Advising you on how to make your home more appealing to potential buyers.
Avoiding the over pricing of your home.

Your REALTOR® will help you to select a mortgage lender. Once you have made your decision, these are the steps of the process:

Installing a lock box to make it easy for agents to show your home.
Submitting your home to the regional Multiple Listing Services for immediate exposure to the real estate community.
Arranging Weichert, REALTOR®s Sales Associates from multiple offices to tour your home.
Developing a flyer/brochure highlighting the features and benefits of your home.
Promoting your home at the appropriate Association(s) of REALTOR®s' for maximum exposure to other cooperating agents.
Holding open houses when appropriate.
E-mailing clients and colleagues from my database if they know of possible buyers.
Advertising your property at the regular office sales meetings.
Featuring your property on the premier Central New Jersey Real Estate web site which offers you the latest in technology and search engine placement.
Featuring your property on the Weichert, REALTOR®s web site and REALTOR®.com national web site.
Implementing a direct mail campaign to a target market.
Implementing an E-Mail campaign that is directed toward pre-qualified clients.